Unlock Data. Drive Growth.
Scale Your New Customer Acquisition
With First Party Cookies
Boost top-of-funnel campaigns by tracking user interactions over twelve months time, from first session to the first purchase.
To learn more, sign up for our complimentary, no obligation consultation.
01.
Server-side Tracking
Prepare for third party cookie phase out by setting up a dedicated tracking server under your domain. Improves tracking of ALL channels: Google Ads, Meta Ads, Email etc.
02.
First Party Cookies
Transform your digital marketing with first party cookies. Track users for twelve months while protecting user privacy.
03.
Source of Truth Reporting
Empower your decision-making with a single source of truth. Invest in the top-of-the-funnel campaigns that deliver quantifiable results.
How it works?
Partner. Build. Deliver.
01
Deep Collaboration
We will collaborate with you to understand you business goals, and build the data system necessary to deliver that goal.
02
Customized Build
Your business is unique. We will design the data stack specifically for you, and then set it up on your own tracking server.
03
Simplified Data Stack
Simplify tracking with our data stack. You will protect user privacy, and enable better data for twelve months of customer journey.
What are the benefits?
Enable First Party Cookies.
For All Digital Marketing Channels.
01.
Third-party cookie phase out
Break free from third-part cookies with our tracking server.
02.
Attribution modeling
Unparalleled transparency of your marketing spend with first and last click attribution reports. Track user interactions for 12 months.
03.
Integrations
Connect with ALL digital marketing channels and reporting tools that you use in your organization.
Protecting User Privacy
Stay compliant with the changing landscape of user privacy regulations by using the future-proof data stack we build for you.
Remain compliant with laws and regulations such as CCPA and GDPR.
How to get started?
Start For Free. Pay Later.
No Commitment. Cancel Anytime.
Step 1
Sign Up For Review
We will recommend next steps to upgrade your data stack.
You may go DIY, or decide to work with us.
Step 2
Data Strategy
Our strategy will improve ALL channels: Google Ads, Meta Ads, TikTok, Email, etc. and include details such as Events tracking, UTM parameters, etc.
Step 3
Tracking server
Server side analytics tracking to connect all your marketing channels to a single source of truth.
Our no-commitment approach puts you in the driver seat.
You are free to leave at any time with a solid Data Collection Strategy.
Don’t just take our words for it.
Hear From Our Customers.
The tracking server was implemented within hours, and we never worry about browser updates preventing third-party cookies.
Leslie Alexander, Skin Care D2C Company
I highly recommend the complimentary review. OchamRazor team gave me an actionable DIY plan, completely free of cost!
Pooja Sharma, Pet D2C Company
Excellent solution if you need something reliable, simple yet highly customizable for your business. Thanks for taking the time to understand our needs.
Lee Kim, Shipping B2B Company
Our business uses 50+ apps. OchamRazor was able to connect all of them, delivering excellent cross functional reports and impossible automations.
Suzann Richards, D2C SaaS Company
How much does it cost?
Pick the plan that suits you best.
Basic Tracking
$ 899 / month
Suitable for leveraging first party data to deliver growth.
One website domain.
✅ Data strategy design
✅ Server side tracking
✅ First party cookie: GA4
✅ First party cookie: Google Ads
✅ Google Ads: New Customer Conversion Tracking
✅ Google Ads: Enhanced Conversion Tracking
Advanced Tracking
$ 1,999 / month
Suitable for retargeting through paid social and earned media.
One website domain.
All services included in the Basic Tracking plan, plus:
✅ Meta Ads
✅ X Ads
✅ Email service providers: Klaviyo, Mailchimp, SendGrid
✅ SMS providers: Attentive, Klaviyo
✅ Advanced analytics: Mixpanel, Amplitude
✅ Data warehousing with custom attribution report
Premium Tracking
$ 4,899 / month
Suitable for reporting and governance of portfolio businesses.
Multiple domains.
All services included in the Advaned Tracking plan, plus:
✅ Complete suite of data warehousing solution
✅ One custom report will be designed as per your specifications, per month
✅ Custom integrations
✅ Custom audience design and delivery to marketing platforms
✅ Complex automations to scale your workflows. Save hundreds of work hours.
🧠 Early access to AI chat bot data analyst.
All plans start with a 30 day free period and implements server side tracking.
Cancel anytime, no questions asked.
Elevate your tracking and analytics
Enable First Party Cookie For Your Website
No commitment
100% Risk Free
FAQ
Frequently Asked Questions
01.
What makes OchamRazor different from other SaaS?
The REAL reason for your lack of visibility in new customer acquisition is that you are dependent on third party cookies.
Customer purchase cycles are longer than the duration your ad platforms are tracking your new customer interactions. By the time a conversion happens, you lose all data of the acquisition channel.
Your tracking plan and parameters are not designed to set you up for finding new customers.
Another new marketing channel, or a new reporting tool will not solve this problem. Because the new channel or the tool will be getting data from another third party pixel.
You need the data architecture that delivers better data to all your channels. OchamRazor helps you get there.
02.
What are third party cookies and what’s wrong with them?
Third party cookies collect user data from your website, and sends data to external services. For example, if you are using Facebook pixel on your website, it is collecting data from your-company.com and sending to facebook.com
Most major browsers do not allow these cookies because they present a risk to user privacy. As a result, you need to stop using those cookies and find alternatives.
OchamRazor can assist you navigate the third party cookie phase out. We set up your own tracking server so you are not longer dependent on third party cookies.
03.
How does server side tracking work?
Server side tracking is a web server dedicated for tracking user analytics. It will point to your domain, such as tracking.your-company.com
All tracking on your website sends data to the tracking server. As a result, the sensitive user data does not leave your domain. From the tracking server, user data is carefully distributed to all marketing platform on a need to know basis.
OchamRazor sets up this tracking infrastructure for you. Contact us for more details.
04.
Why was I not notified by Google, Meta and other ads platforms?
The digital advertising platforms like Meta, TikTok or Google Ads have no real incentive to help you improve your tracking and analytics. They have silently recommended that you implement Server side tracking. Check [1], [2] and [3].
Without good data, you will be wasting money on campaigns that are not working. You burning through your ads budget only gives them more ads revenue. Your problem helps them generate more revenue so no motives for them to help you solve your problems!
05.
What is the value of attribution modeling?
OchamRazor uses first party cookie to track users from their first visit, to their purchase, over a period of twelve months. This allows you to get un-altered first click and last click attribution reports.
Using these real reports with data-driven attribution reports from Google Analytics, Google Ads, Meta Ads etc. allows you to make informed decision about campaign performance.
OchamRazor team collaborates until the reports have reached full potential in your marketing teams.
06.
How do I cancel?
Just ask us. We will end the contract promptly.
You will still have access to the Data collection strategy, and the recommendations from us; allowing you to continue to upscale your data architecture.
Server-side tracking boosts new customer acquisition
Unlock The Power Of First Party Cookies
No commitment
100% Risk Free