Category: Analytics

E-commerce analytics is the indispensable compass guiding online retailers through the vast landscape of digital commerce. At its core, it involves the systematic analysis of data generated by online transactions to glean valuable insights.

Key metrics like Conversion Rate, Average Order Value (AOV), Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV) help in optimizing marketing strategies, ensuring sustained business growth.

These analytics empower e-commerce businesses to make informed decisions, refine marketing efforts, and enhance the overall customer experience, fostering sustainable growth in the competitive digital marketplace.